In our last blog, we explored how we partnered with major brands to bring Gift an App to life. Today, I want to share another crucial part of our journey: the challenge of marketing.

Marketing was a whole new juggling act. It was an entirely different ball game and deciding where and how to start was a significant challenge.
However, things didn’t go as smoothly as planned. They encountered obstacles but persevered and eventually found their footing.

This led us to explore online marketing more strategically. We decided to dive into Meta Ads and How to optimize them to increase conversions.

We quickly realized that a one-size-fits-all approach wouldn’t do justice to our mission. We needed to cater to the diverse needs of our population. So, we came up with the idea of offering a wide range of options tailored to different demographics.

And that's how Gift an App evolved. We created something for everyone—kids, students, adults, and even seniors. From news and entertainment to health and kids' sections, we ensured there was something for every age group.

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